The late John Martin led Taco Bell from a regional fast food chain to an international icon. But his “old school” approach to finding the right locations for customers – think credit union members — still applies today.
Community Bank Insights
“Digital First or People First?”
Remember when people actually went to the bank? Despite rumors to the contrary, people STILL DO – especially credit union members. The reason is that people who bank with credit unions are different from retail bank customers and it’s vital to remember that.
One Chance to Make a First Impression
In the dating or financial world, you have a short window to make a solid first impression. For credit unions, that courtship begins before your prospective member steps foot inside your door.