Branch Expansion Expertise

Opening a de novo branch can be a daunting undertaking. Given the cost, permanence, and inflexibility of real estate, it is critical that expansion decisions are made with confidence. Rubicon’s proprietary GIS platform eliminates guesswork by identifying optimal expansion locations based on comprehensive market analysis.

Our GIS platform evaluates markets across multiple dimensions, including demographics, competition, deposit data, key retail drivers, and client/member distribution. Built specifically for financial institutions, the platform is intuitive, practical, and easy to interpret.

Once target markets are identified, Rubicon’s property sourcing process ensures that all viable sites are identified and vetted—including off-market opportunities. This approach provides clients with a broader and more strategic set of options within each target market.