Marketing Matters

Marketing Matters

Marketing Matters Even though it’s not my core competency, I’ve always had a strong interest in the area of marketing. As both a business owner — and on behalf of the clients’ we serve — I find the art and science of marketing to be simultaneously...
CDFI’s – The Magical Map to Success

CDFI’s – The Magical Map to Success

CDFI’s – The Magical Map to Success When it comes to the credit union industry, I never cease to be inspired by the many people I meet who are committed to making their organizations and communities stronger and more sustaining. Case in point … as part of Filene...
Brand Confidence Begins at the Branch

Brand Confidence Begins at the Branch

Brand Confidence Begins at the Branch In a recent article Credit Union Times article entitled, “How Credit Unions Should Think about Improving the Member Experience,” guest contributor Joseariel Gomez made some excellent points regarding member experience. In the...